Marketing agencies · Healthcare SEO and GEO
First Page Sage
First Page Sage is a B2B search marketing firm with a healthcare practice that covers both SEO and visibility in AI answers from ChatGPT, Perplexity, Gemini, and Claude. Hospitals, medical practices, and healthcare companies hire it so that patients and buyers find them when they search for a doctor or a vendor.
Strong fit
- Hospitals and medical groups that measure marketing by qualified patient inquiries
- Healthcare software, device, and drug companies whose content needs clinical claims checked before it is published
- In-house marketing teams that want outside strategy and oversight but plan to keep writing themselves
Weak fit
- Small offices that mainly want inexpensive website hosting
- Teams that only want paid ads
- Organizations that cannot give the program regular time from their own experts
Bottom line
First Page Sage runs search programs for healthcare organizations that want to be found on Google and in AI-generated answers, and it reports results as qualified leads. Its healthcare process is clearly defined: a month of audits and technical fixes, then six or seven content pieces a month, with a medical reviewer checking clinical claims before anything is published. It fits hospitals, practices, and healthcare companies that can give the program regular time from their subject-matter experts.
Score breakdown
Weights: customer outcomes 35% · product 30% · implementation 20% · pricing clarity 15%.
First Page Sage's healthcare clients are hospitals, medical groups, and companies that sell into healthcare, such as software, device, and drug makers. Its healthcare program combines traditional SEO with generative engine optimization (GEO), the work of getting a client cited in answers from AI assistants such as ChatGPT and Perplexity. Clients can buy GEO on its own, at six content pieces a month, or SEO and GEO together, at seven, and can add paid search. Evan Bailyn founded the firm and is its CEO.
The content is written from short weekly interviews with the client's own experts, and a medical reviewer checks clinical claims before publication. Monthly reports count qualified leads, which can be inquiries, booked visits, or sales conversations depending on the client. Engagements run month to month with no long-term contract. Among the healthcare marketing agencies we review, First Page Sage scores just below Etna Interactive and ahead of Sagapixel, Officite, and Practice Builders, and its ease-of-implementation score is second only to Officite's.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Etna Interactive | 7.5 | 7.4 |
| First Page Sage | 7.4 | 7.8 |
| Sagapixel | 7.2 | 7.0 |
| Officite | 7.0 | 8.4 |
| Practice Builders | 7.0 | 6.8 |
| Rosemont Media | 7.0 | 7.0 |
| Healthcare Success | 6.5 | 6.4 |
| DoctorLogic | 6.3 | 7.7 |
| Cardinal Digital Marketing | 6.2 | 6.6 |
| Intrepy Healthcare Marketing | 6.1 | 5.8 |
| Insight Marketing Group | 5.6 | 6.8 |
| Legato Healthcare Marketing | 4.9 | 5.5 |
Pricing
| Item | Detail |
|---|---|
| Model | Month-to-month engagement with no long-term contract. The first month covers planning and technical work, and later months cover content and authority building. |
| What usually drives cost | The scope of the program: GEO only (six pieces a month) or SEO and GEO (seven), and whether paid search is added. Hospitals, practices, and companies that sell into healthcare are scoped separately. |
| Published pricing | Fees are quoted for each engagement and are not listed on the website. |
Prerequisites for purchase
| Need | Why it matters |
|---|---|
| What you need to get First Page Sage to function | |
| Subject-matter experts who can give about 30 minutes a week | Articles are written from interviews with these experts, and a medical reviewer then checks the clinical claims. |
| An agreed definition of a qualified lead | Monthly reports count leads as inquiries, booked visits, or sales conversations, depending on the organization. |
| Access to the website in month one | The audits and technical fixes are done before the content calendar starts. |
| What will maximize your value | |
| Put a compliance reviewer on the same schedule as the medical reviewer | Hospitals and drug makers cannot publish a claim their legal team has not seen, so a shared schedule keeps articles moving. |
| Judge the monthly report on leads, with rankings as a secondary measure | The program is designed around lead counts. |
| Budget for paid search separately | Paid search is an add-on with its own spend, apart from the content program. |
| Deal-breakers | |
| You only want low-cost website hosting, with no content program. | |
| You only want paid ads. | |
| You need to see a price list before a first conversation. | |
Value creation time frame
| # | Stage | Typical range |
|---|---|---|
| 1 | Month one | SEO, GEO, and conversion audits, plus technical fixes. |
| 2 | Month two onward | Six content pieces a month for GEO only, or seven for SEO and GEO, plus authority placements. |
| 3 | First leads | The program is designed to produce its first leads in months 3 to 4. |
Leadership
Recent news
- August 2026: First Page Sage published its AI Impact on Website Traffic report, an analysis of 218 client websites that found AI platform referrals had grown to 6.2% of sessions by July 2026.
- June 2026: First Page Sage announced its Agentic Search Optimization (ASO) framework, the first agentic search marketing framework. The framework sets out how companies can optimize to be selected by AI agents acting for users.