Rosenberg is trying to make imaging information easier to exchange so clinicians can use a patient’s history across institutional boundaries.
Michael Rosenberg is the founder and CEO of Medicom, an enterprise imaging-interoperability company. Raised in Tucson, Arizona, he began developing the business while studying industrial and systems engineering at North Carolina State University.
Seeing the Problem Through Oncology
His father was an oncologist, and Rosenberg saw how difficult it could be for clinicians to exchange patient information and prior imaging. A 2017 university account describes his interest in the waste created when images could not reach the next doctor. That experience gave him a specific systems problem to work on while studying engineering.
In the fall of 2015, he brought together students from engineering, design, business, and the humanities to build Medicom. The company’s current history identifies Malcolm Benitz and Jason Suttles as fellow founders.
From a Campus Project to Imaging Infrastructure
In the university account, he explained the original network by saying, “We’re like a phone operator for medical information.” The idea was to connect information to the right party, reducing the friction of cross-institution exchange.
Medicom’s current platform has expanded from exchanging prior studies in outpatient oncology to enterprise intake, reconciliation, and imaging delivery within EHR workflows. In his company statement, Rosenberg connects that evolution to his engineering background and an interest in improving complex processes. He emphasizes customer feedback and bringing work into the clinician’s existing environment.